You’ll have seen this H&M beauty of a jacket on my instagram feed last weekend, and probably on about a thousand others too as it is everywhere at the moment. And rightly so! It’s an absolutely stunning piece, and a fab dupe for the Chloe check overskirt phenomenons of last winter. And to top it off, it’s part of the H&M conscious range, and is made from recycled materials! Such a great story for the product and makes it even better than just looking great. It got me thinking about the other ways we can be shop more sustainable to look after this planet we reside on, and try and bring the carbon footprint of the fashion industry down, after all, every little bit that we can all do really does help.
Make considered purchases. Impulse purchases should pretty much be a thing of the past in the world of sustainable shopping. Now, this is different for everyone, but I know for myself, the things that I have bought on impulse over the years have been purchases that I’ve regretted in weeks or months to come. The best things I’ve ever bought are things that I’ve really thought about, and weighed up whether I actually need it for a while before buying it. Generally if I see something I love, I will first off check that the quality is decent and that if I were to buy it, it would actually withstand the wear I put it through. And then I will walk away from it, and if I keep thinking about it and everything I could wear with it, then it passes the test in my mind, and if I can afford it, I’ll buy it.
Quality not Quantity. I’ve mentioned this in previous posts, but it’s just such an important point to remember now more than ever. With the fast fashion websites that are advertising cheap fads left, right and centre, it is easy to get swept up in buying copious amounts of the latest trend pieces that are guaranteed to bag you a few IG likes. But will those items last 30 washes? Will you want to wear them all in 6-12months time? You are better off having a core wardrobe of quality pieces that will last you years and years, than constantly rotating through all the seasonal trends and buying into cheap pieces that you will throw away and replace after 2-3 months.
Don’t over-wash your clothes. I used to wash everything after one wear. Super paranoid of anything smelling less than fresh. But I’ve since learnt that it’s really terrible for your clothes to be doing this. Clothes aren’t made to withstand 100’s of washes. We should only be washing our clothes when they are actually dirty. Spill your coffee on you new jumper? Put it on a wash, but wear it to Tesco to get your weekly shop and then change into your PJs when you get home, it really doesn’t need washing after that. As long as you are clean and you’re not doing strenuous exercise in them, then I highly doubt they need washing all that much. Especially jeans. Someone that works at Levis once told me that you should never wash your jeans. Literally, never. Which I think might be tad extreme, but I only wash mine every few months now, and they just feel so much better to wear!
Fix and Tailor. Too many people I know don’t even know how to use a needle and thread, and as a result will simply throw a piece of clothing out as soon as something goes wrong with it. It’s so sad because it’s actually really easy to fix most things, and it’s actually pretty therapeutic (I find it so anyway) to sit sewing up a little hole in your favourite trousers, or hemming the dress to hit the lines you wanted from it. Buying on the high street means you are buying generalised sizes, and all of our bodies are so different, so if something doesn’t quite fit, simply take it in or ask some else to tailor it for you, rather than sending it back and buying more and more to try and find something that fits.
Know your style. Sometimes things are so tempting and look great when they catch your eye in the shop. But if it doesn’t fit in with your style, it’s a true waste of money and material. It’s so easy to ignore just how much effort and resources goes into the production of each and every garment you own, and it’s important that they are cherished and worn to give those garments the life they deserved. For the farmers who grew and picked the cotton, to the workers in the factories that made them, these garments have passed through countless hard working hands all over the world, and they deserve love and respect in the end consumers hands. Ignore fads that you will wear once or twice, and buy items that you know reflect your personal style and will get worn over and over.
Shop my Look:
Versatility is key. This is an extension of my last point but sometimes I’ll see a piece and be absolutely stunned. But if the reality of buying that piece is that it doesn’t fit into my wardrobe and as a result I will never actually get any wear out of it, then I have to think twice about whether it is really a smart idea to buy it. No matter how beautiful it might look, if it’s going to sit in my wardrobe simply taking up space then it’s a waste of material and should be passed on to a more loving home.
Utilise Depop, for buying, and selling. I honestly love having a good clear out, it feels like a mental clear out just as much as it does a physical one. It’s good for the soul. I really think decluttering your wardrobe is super important, to rotate your clothes and sell what is still in good condition onto a new loving home where it is no longer simply taking up space. Everything else can go to charity of recycle banks and still get put to use rather than sitting in your wardrobe un worn. H&M even do a recycle donation scheme where you can get money off your next purchases so check that out too! Depop is a great way to sell on clothes as it is so user friendly and quick to use. Also a great place to buy second hand if you know exactly what you’re looking for!