Sorry, this isn’t a post about the secret to blogging ‘success’, and ‘insta-fame’ etc, etc. Because frankly I don’t have that one sussed either. And I’m not sure it actually even exists. People blow up in the blogging world as a mixture of a sh*t load of hard work, mixed with authenticity, consistency, and a pinch of luck here and there too. The fact of the matter is I’ve never worked hard enough on my blog, or been consistent enough to achieve anything major, or qualify to give you any forms of tips to ‘make it’ in blogging. However one thing I have done, is start a blog out of pure excitement back in the day, and now in 2018 I am part pf this whole new industry that has blossomed in this very decade. It’s crazy when you put it into perspective just how many people have built their careers, and full-on empires in some instances, off the back of their own website which started in their bedrooms. That concept was unthinkable 10 years ago. I didn’t even know what a blog was back then, never mind the thought of earning money, and a lot of it, from one. Because of that, It’s an exciting time we’re living in, and everyone wants a piece of the pie. But it’s not as simple as calling the waiter and placing your order for said pie, and watching it arrive in front of you 15 minutes later. That is, unless you buy followers and likes, which is unfortunately all too common, but I don’t want to open that can of worms just yet.
Like I said, I haven’t ‘made it’ by any standards, I work full time through the week, and work on my blog at weekends. But I have created a blog, and an online profile that is true to me. I still love creating blog posts as much as I did in 2013 when I started, and I can’t imagine ever giving it up. What I put on my blog, my outfits, the styling, the locations (usually in my beloved Manchester 👏), and the words I write, are all authentic to me. So that’s one of those keys to success that I should give myself credit for, my blog is true to me. However that’s not to say I haven’t struggled with that in the past, I can vouch for the fact that as a blogger, no matter how big or small your platform is, imposter-syndrome is real. It’s a difficult hobby (or job) to have sometimes, and the dreaded comparison is a hard demon to avoid. It’s too easy to read an amazing blog, or see someone else’s highlight reel on instagram and all of a sudden feel like what you’re doing isn’t good enough. Truth is is that it’s most likely just different, and that’s what makes blogging so bloody cool. People can let their personalities shine through every channel they run, and it’s amazing to watch when someone is completely in tune with who they are, you can just tell.It’s also amazing to watch the level of quality that bloggers are reaching with their content nowadays. The likes of Victoria, Sammi and Megan are just three of SO many wonderful bloggers out there creating the most insane content, but also channeling such a strong sense of individual style and personality alongside it. For me it’s way surpassed the content of magazines, and it’s actually sooo much more impressive as it’s virtually a one man band creating an entire exciting online world. However it’s only natural that not everyone has the time, money or resources to rise to that level of content creation, so I think a key part of maintaining a blog in 2018 is to embrace your own style of blogging, because blogging is a unique art to every blogger, and that’s what makes the industry so exciting.
There are no rules. No right or wrong, so the main advice I would say to anyone struggling, or wondering whether or not to keep going with blogging, or even whether to start, would be to find your voice, find your style and the content you enjoy creating, and run with it. The minute your try and copy what’s working for someone else is the minute you lose the authenticity of your own blog. And don’t think you can fool people nowadays, people can cotton on to what’s genuine and what isn’t almost instantly. I don’t think many people have done well in blogging without being themselves, it’s probably the most important key to success (I still can’t say key without hearing DJ Khaled ffs). Followers invest in a person, whether they feel like they can relate to them, or see them as an online friend, so if you’re not being yourself online, then I really don’t see the point in being online.
The reason I wanted to write this post is because I’ve seen so much of ‘the same’ online recently. And it’s un-inspiring at most. Instagram is the main culprit, and I’m honestly finding myself having to filter my feed and unfollow a lot of accounts that just seem to have morphed into some form of Insta-standard, and too many accounts seem to have nothing unique or making them easily identifiable. I think the fact that more and more people are now just becoming instagram bloggers, without having an actual blog, the community feels almost falsely saturated. I don’t have as many new blog posts to read each week as I would like, but by-God, there’s too much to see on insta, most of which I feel like I’ve seen already. It’s overwhelming and underwhelming at the same time, if that’s even possible.
I know from twitter that other people are feeling the same, and I don’t know how we can help to change it back into the authentic platform it once was…