The moral crisis of writing a Fashion blog

the moral crisis of writing a fashion blog - Made In The 1990s


Let me take you back to 2013… ‘Blurred Lines’ is on a loop on every radio station. Leo’s latest film ‘The Great Gatsby’ is getting Oscar Buzz (although we know now that it would take a few more years for him to actually win), and social media is starting to really become engrained into the way we live our daily lives. Instagram is now the place we post our spontaneous night-out photos and pictures of our lunch (overlayed with a gorgeous filter called Valencia of course). ‘Bloggers’ are becoming a serious ‘thing’, despite most people not really knowing what bloggers do. At this time I was in my first year of university and started this very fashion blog as a creative outlet, and, if I’m honest, a way to create my own fashion related ‘experience’ to put on my CV in a world where you apparently need experience in order to get experience. Easy peasy, right? I would take some pictures of my outfits in my student bedroom or my mum’s back garden, and post them to my blog with a few links and a diary entry style ramble, and hey-presto, a blog post was completed.


I quickly fell in love with fashion blogs when I discovered them back in 2013, and have posted on here, all be it on-and-off at times, almost for the past 10 years as a result. I still read blogs regularly to this day, and find them to be such an authentic content stream. To me, they feel to me like a cosy part of the internet. But there is no ignoring Instagram, the giant of the industry that has single handedly create the ‘Influencer’. And now there’s TikTok as well, doing the same thing to a whole new level.


I sit here writing this in 2023, reminiscing on ‘the good old days’.. but is that just because I was once simply young and blissfully unaware of how much of a climate crisis we were facing? And how much the clothing industry that I loved so much, and virtually dedicated my life to at that point as a fashion student and blogger, was contributing to the issues we are facing with the environment? It’s mad to think that as a university fashion business student 10 years ago, the environment wasn’t really even discussed. We were taught about globalisation and fast fashion as this incredible phenomenon for our industry, but the dark side just didn’t seem to get a mention. Isn’t that crazy? I often ponder, would I have still gone down that route if I was more informed from an early age? Who’s to say? Hindsight is a wonderful thing, but I truly believe that I probably would have. I’m so proud now to work at a clothing company that has ethics and sustainability at the forefront of every product we design and produce, and I really want to push more of that over here on Made In The 1990s too.


Today, nearly a decade on from starting this blog, I feel like I actually have my personal style and spend my money buying fewer, more considered pieces, items that I know I will wear over and over happily, and will stay in my wardrobe for years to come. That is s stark contrast compared to the girl who started this blog and used to spend her student loan buying quantity over quality for her wardrobe. It’s hard not to be so much more conscious of the planet that we live on, because it is genuinely scary how catastrophic the effects of fast fashion are having on our planet. It’s definitely not necessary and I can’t help but think that a huge portion of the damage is as a result of social media and instagram culture.


Regularly MIA is how I would describe my online presence over the past few years. I haven’t posted much at all online compared to around the 2015 era, and it’s mostly down to really having hugely evolved my viewpoint on the blogging and influencing scene. On one hand I think that no one should be constantly encouraging people to buy any more stuff in this over cluttered world we live in. We. do. not. need. more. stuff. But then on the other hand, I do think style is always going to be an ever evolving part of a persons lives. And if people can inspire a classic sustainable wardrobe, whilst also being able to shine a light on the truth of the industry, then surely that is a positive thing? So when it comes to fashion content, that is exactly my goal.


K x